Web analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding and optimizing web usage; it is especially useful in helping to estimate how website traffic changes or fluctuates after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. This helps companies gauge traffic and popularity trends which is useful for market research.
On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
One of the most powerful aspects of NetSuite is its ability to produce real-time business intelligence, from simple at-a-glance dashboard widgets to comprehensive reports that compile whatever data you desire. Useful features include saved searches, KPIs directly on the dashboard, and a variety of reports.
It is very true that the inherent value in any business software is the ability to effectively analyze the data it contains. NetSuite includes a long list of extremely powerful reports, including financials and analytics (this is even more extensive if you have the SiteAnalytics module). NetSuite’s onscreen reports are interactive and can be output in a variety of document formats, including print, CSV, and PDF. You are given the capability to modify an existing report to meet your needs, or simply create a new one from scratch. Some of the reports included with the SiteAnalytics module are listed in the image below:
In addition to the standard NetSuite tracking abilities, tracking HTML and pixels provides data for both internal and external reporting tools such as Google Analytics. You can place these tracking elements in any greeting, message, or description field for items, categories, or tabs in your NetSuite site. When inputting these, ensure that you are on the HTML Source Code section in these fields before pasting the code (this ensures that the HTML mark-up is not displayed in the content).
In order to access reports you must have the correct permissions (if you do not see the Reports tab on your home page, check with your Administrator). It is important to note that your permissions define whether you can view or modify report formats, and whether you can view or modify the underlying data. As a NetSuite user, you can also set preferences in the system determining the way that you would like your reports to function.
- From the Home tab menu, choose Set Preferences
- Select the Reporting/Search tab
- Change the options you want to set--there are several to choose from: Report by Period, Print Company Logo, Display Report Title on Screen, Display Report Description, Default Bank Account, Show Forecasts as Weighted, Minimum Forecast Probability etc.
In order to run an existing report, simply click on its name. Alternatively, you can select the 'Customize' link to go straight to the Report Builder where you can adjust the formatting and data elements (clicking this next to a financial report will open the Financial Report Builder) or select "New Report" to create your own report.
Whether you are using an out-of-the-box report, customizing an existing report, or creating your own report from scratch, NetSuite's analytics reports provide comprehensive insight to your sites traffic and popularity, and are infinitely useful in market research to give you the clearest view of your company`s online status.
Like this post? Check out the other parts of the Netsuite Webstore blog series: