Marketing automation, or the process of simplifying marketing tasks through a series of automated events is something many companies depend on. With its focus on lead generation through targeted marketing programs to drive awareness and interest in a company's products or services and nurture leads from first interest through to sale, marketing automation plays an instrumental part in your business' development.
ERP Guru has teamed up with Pardot, a company offering a cloud-based solution that shows your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Pardot to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals.
The platform offers: