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2010/04/01

Our New Name is Here!

IT-Ration was founded in 2005 and in a short time grew to become one of the largest NetSuite partners worldwide. With growth comes a change in both identity and focus. To reflect this new path, IT-Ration will be re-branded as ERP GURU.

The Story Behind the New Name


The decision to change directions was made last year by Martin McNicoll, president and founder of IT-Ration Consulting. With the assistance of the marketing experts at CloudRaker, IT-Ration delved into the nitty-gritty of who we are and where we want to go.

The essence of our business is to provide professional ERP assistance. When a client contacts us, they are immediately connected to an expert. The majority of our consultants are Engineers, or have a Master’s level education in Computer Science. Customers continually told us how much they appreciated both the technical and business process guidance we provided to help them grow their business.
Slowly the image of a Guru emerged and we went with it. Several ideas were bounced around, and after extensive research and customer feedback, the name ERP GURU came into existence.

The plan in the next three months is to make the transition. Slowly but surely you’ll notice IT-Ration Consulting morph into ERP GURU and a new website is on the horizon with a ton of user friendly features, as is a new look.

One thing that won’t change is our commitment to be the very best NetSuite Solution Providers with the ability to solve problems both large and small.

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